The council threatened Nike with legal action for breach of copyright last May after the borough’s senior in-house lawyer, shopping in Niketown in Oxford Street, central London, was confronted by a wall of clothing displaying Hackney’s logo. The mayor, Jules Pipe, pledged to spend the money on sports development. It may have been bettered, but no other ad has made as big a leap in terms of what came before it. The council discovered that the sports gear was on sale in Spain and marketed online in the US, Germany, Russia and Japan. This spot, which came seventh with 5. Speaking about the shoot, the creative Freddie Powell said: Here are the ten ads that received the most votes from you:
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They clocked up profits around the globe, selling as far afield as Japan, Russia and the Philippines. Just because we are a public organisation, it does not mean that big corporations can take what they want from local people without asking.
So when the sportswear giant wanted a new range to promote its grassroots football campaign in the run-up to the World Cup, it hit on the name Hackney Marshes. The club initially hated the spot, but now embraces it as part of its heritage and sells milk-themed memorabilia. This case shows that it really is worthwhile for the public sector to ensure its intellectual property rights are established.
Hackney Marshes is one of the world’s biggest grassroots football venues, with 73 standard-size pitches, where scores of matches are played every Sunday during the football season.
Most recently, it was a plant-hire company called Hewden, making national headlines in the process. Close Join a growing community of media, marketing and advertising professionals today Read exclusive registrant only articles Read more articles each month Sign up for free specialised news bulletins Register Now Already Registered? The council threatened Nike with legal action for breach of copyright last May after the borough’s senior in-house lawyer, shopping in Niketown in Oxford Street, central London, was confronted by a wall of clothing displaying Hackney’s logo.
Despite its handicap, the Hackney Marshes Sunday league spot still made the top ten, receiving 3. Another Hackney employee saw it in a shop in Manila. Here are the ten ads that received the most votes from you:. Of course, this kind of success can be a curse as well as a joy, and Nike is going to have to get used to seeing Tweets such as the one from BenBrosnan — “The New Nike World Cup Ad is very good but nothing will ever be as good as the Brazil Airport Ad” — whenever a new campaign is released.
It seems people’s passion for the beautiful game even extends to advertising, as we were bombarded with votes – and even abuse – for leaving certain classics off the long list. Nike’s commercial to the soundtrack of Blur’s Parklife was one of the standout adverts of the 90s.
To this day, other brands and people still spoof the ad. It may have been bettered, but no other ad has made as big a leap in terms of what came before it. He said the costs of the case had been kept low because Nike “behaved professionally” and agreed to pay up.
Parklife by Guy Moore for Nike
He was helped by a solid idea, having hops farmers celebrated like superstars. Also, watching a fat guy with his shirt off get clattered by a woman in a suit never gets old. Despite not park,ife any players, it saw off competition from Coca-Cola “blind fan” and a Pepsi spot featuring David Beckham, earning 3. The range of trainers, footballs, T-shirts, shorts and tracksuit bottoms would celebrate the fields where David Beckham and Terry Venables got their start, “as a symbol of all that is great about amateur football”.
They didn’t make loads of it but it went a really long way. But win it has, with Become a Campaign Member.
Parklife Nike Ad
Here are the ten ads that received the most votes from you: This spot, which came seventh with 5. Stay signed in for 30 days. According to Paul Silburn, the line nnike unscripted: Speaking about the shoot, the creative Freddie Powell said: The ad earned 6. As the World Cup nears, Campaign asked readers: Hackney, one of London’s poorest boroughs, was able to show that it owned the copyright in the logo, which it had commissioned in and used ever since.
Charlie Brooks of Nike UK said: When we put together the long list for this poll, we never imagined this spot would win.